A BIG DATA APPROACH TO MEDICAL DEVICE SALES

This Govini Analyst Report highlights a medical equipment case study at VA and how analytics provide a new view of the market, from a high-level view across the agency down to a single hospital facility. Defining a product install base in Federal healthcare is key to answering several questions about not only top customers, but competitors. A big data approach replaces market assumptions with facts to answer questions like:

  • Who are my most valuable customers by location and how much are they buying from my competitors?
  • Where is my competition entrenched and how can I target their recompetes?
  • How can I use equipment refresh rate to identify upcoming opportunities before anyone else?

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